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hi my name is Victor I work in the

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MikroTik marketing department and

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today I want to give you top five

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reasons to choose MikroTik. Reason number 1:

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the ecosystem! You see we've been in

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business for 30 years and the product

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line which was small at first has grown

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and the growth was defined by your needs

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so now with MikroTik you can start and

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finish projects of any scope, we have 

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60 GHz devices, we have 5G/LTE we have

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IoT devices, LoRa, Bluetooth asset tracking
 
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we have all kinds of solutions

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for home, for Enterprise, routers switches

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so it doesn't matter who you are and

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what your needs are, there's a tool in

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our toolbox specific for your needs

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reason number two

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the software you see here at MikroTik we

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really care about the hardware and

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that's why we've been making our own

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software ever since...

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so that everything works as intended!

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The main feature of RouterOS

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the most advanced software on the networking market

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is that it doesn't limit you it

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doesn't limit you and it doesn't limit

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the devices, so even the most simple

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MikroTik device can be pushed to its

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limits should you desire so

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and on one hand

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it is like a Sandbox: unlimited creativity

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the problems which even here

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my colleagues would not imagine, you can

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try and solve them with the tools RouterOS

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provides because you can do anything

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all kinds of advanced scripting and

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complicated like trigger events and so

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on

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on the other hand sometimes you don't

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need all of that sometimes you just want

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to set things up and leave them and

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prevent your own clients from messing

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things up you can do that all kinds of

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remote solutions and all kinds of

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limitations can be applied by you or by the

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system administrator and I haven't seen

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software as flexible as RouterOS, believe me

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now

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reason number three: no paywall, we don't

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do subscriptions, we don't do any 

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weird paid features, if you buy the

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device - you get all the features, you get

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all the software forever

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so you don't have to think like hmm is

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this the right choice or or read through

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all kinds of guides and ask for advices

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no just buy it and use it it's simple as that

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reason number four

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competitive pricing, and when I say

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competitive I really mean no contest at all

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we have the best prices on the

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market while having the most features on

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the market, that's an insane deal

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for example the latest 100 gigabit

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switch

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that has 400 gigabit ports

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how much do you think it costs? well I

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will tell you, it costs less than some of

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the newest iPhones, it costs around the

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same as the latest iPhone which is not a

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pro version... so a phone or a 400 gigabit

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Port switch? Great prices!

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Reason number five

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MikroTik is everywhere

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and I mean that on multiple levels. First

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of all the physical plane you can see

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our solutions in the oceans, in the

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extreme cold, like mountains

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even on Mount Everest! We've seen

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MikroTik deployments in space research

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we've seen some stuff on the

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SpaceX Falcon

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devices

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so that there's that, then there's the

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legislation. so, we are

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based in Riga, Latvia, which is in EU and

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you know that in European Union the

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regulation is pretty strict

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both from the end user perspective - all

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the devices are inspected to be safe to

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comply with all kinds of security

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standards

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and also from production perspective, so

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you know that nowadays we live in a

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world where there are all kinds of

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information threats, cyber security has

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never been so important and we are being

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constantly audited

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and there are independent Auditors that

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look at how we Source the parts

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how everything is made. We have trusted

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partners and

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the idea, the conception of a product is

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born in Riga, all the prototypes are made

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here and most of our devices are made

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here, so there's that. MikroTik is all

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about smooth long-term cooperation with

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no surprises. You can just rest assured

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that everything is going to be fine.

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Then there's another thing: the community

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we have MikroTik trainers, instructors

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even training centers everywhere, it

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doesn't matter if you are in Europe, in

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Americas, in Asia

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we have instructors, trainers

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in all of the globe, so you will always

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have someone to ask for an advice or

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maybe to hire someone to build your

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setups for you or just do like some a

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small consultation jobs, the community is

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huge and it is strong. So these are my

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top five reasons I know that many people

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have their own reasons to choose

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MikroTik and at some point I hope I will

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meet you in person in one of the user

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meetings or maybe maybe in a conference

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or event like this one and you can tell

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me your reasons, because I know 
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MikroTik is the best choice for you.